Incentive Publications PM40801507 - Manual

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THE MAGAZINE OF THE INCENTIVE MARKETING ASSOCIATION CANADA – COUNCIL
SUMMER 2007
ALSO IN THIS ISSUE :
MARKET
SEGMENTATION
Know thy end-user
FROM OBJECTIVE
TO DELIVERY
Research puts
Boomerang Tracking
in the driver’s seat
READING,
WRITING…
REWARDING
Back to school season
excellent marketing
opportunity for the
Canadian incentive
industry
w w w. i m a c a n a d a . c a
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