Sony XDCAMTM - Manual (Page 2)

We’re living in a fast-paced world where time and
money are scarce resources. Broadcasters and pro-
gramme makers are under greater pressures than ever
before. Increased competition means more channels
chasing a fragmented audience that’s offered almost
limitless viewing choices. Capturing great-looking
images from anywhere in the world and getting to them
on air ahead of your rivals can be a matter of survival.
Global viewing audiences want to be informed, enter-
tained and enthralled. And in a media-saturated world
they won’t hang around if your competitors have got the
best pictures first.
While viewers are expecting more, tight project budgets
mean there’s no latitude for making the wrong decisions
and paying the price later on. Choosing the right format
isn’t just about raw performance and up-front hardware
costs. It’s about understanding the real price of every
second on screen in terms of media lifecycles, facilities
overheads and human resources.
In response to new opportunities and an increasingly
competitive landscape, traditional broadcast workflows
are changing fast. Tape-based production is being
supplanted by network-oriented paradigms. From plan-
ning and acquisition to editing, playout and archive,
broadcasters are embracing the benefits of, file-based
production. News gatherers have led the way, but now
the entire production community – from documentary
makers to sports, drama and live events specialists –
is following suit.
Unrivalled performance.
Absolute reliability.
At the heart of this rapid migration to network-
oriented production is XDCAM. It’s the world’s first
professional non-linear format that harnesses the power
of open standards like MXF in a rugged package
that teams superb performance and reliability with
exceptionally attractive removable media costs.
For starters, XDCAM has been designed to shrug off the
physical rigours of the harshest physical environments.
Whether you’re at the summit of a snow-capped
mountain in sub-zero temperatures or driving across
sand dunes in the mid-day desert heat, XDCAM per-
forms unflinchingly.
Based on proven optical disc technology, XDCAM
brings acquisition and production processes into one
seamless workflow. Since you’re shooting and editing
with the same physical medium, pictures captured in
the field with XDCAM can be instantly available in your
non-linear editing environment. And because high-
resolution content plus proxies and metadata are all
stored on the same removable optical disc, XDCAM
dovetails seamlessly with today’s IT-oriented, network-
centric news environments.
PDW-F350 Camcorder
PDW-F330 Camcorder
PDW-F70 Recording Deck
PDW-F30 Viewing Deck
Time and money.
Two things you can’t afford to waste.