Apple iMovie HD - Manual (Page 54)

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Using Special Effects
There are two general kinds of special effects that you
can easily add to your movie: motion effects and video
effects.
Motion effects change the look of motion in a video, perhaps speeding up or slowing
down your video, or making it play in reverse. Video effects change the look or tone of
your footage. For example, a video effect might soften the focus or change the
brightness or contrast. Use the Effects pane, shown below, to add effects to your video.