Make use of the "description" meta tag, Good practices for page title tags – Google Search Engine Optimisation Starter Guide User Manual
Page 4
Google's Search Engine Optimisation Starter Guide, Version 1.1, 13 Nov 2008, latest version at
A relevant, deeper page (its title is unique to the content of the page) on our site appears as a
result
Good practices for page title tags
•
Accurately describe the page's content - Choose a title that effectively communicates the
topic of the page's content.
Avoid:
•
choosing a title that has no relation to the content on the page
•
using default or vague titles such as "Untitled" or "New Page 1"
•
Create unique title tags for each page - Each of your pages should ideally have a unique title
tag, which helps Google know how the page is distinct from the others on your site.
Avoid:
•
using a single title tag across all of your site's pages or a large group of pages
•
Use brief, but descriptive titles - Titles can be both short and informative. If the title is too
long, Google will show only a portion of it in the search result.
Avoid:
•
using extremely lengthy titles that are unhelpful to users
•
stuffing unneeded keywords in your title tags
Make use of the "description" meta tag
A page's description meta tag gives Google and other search engines a summary of what the page is
about.Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a
sentence or two or a short paragraph. Google Webmaster Tools provides a han
that'll tell you about any description meta tags that are either too short, too long or duplicated too
many times (the same information is also shown for <title> tags). As with the <title> tag, the description
meta tag is placed within the <head> tag of your HTML document.