Apple Keynote '09 - Manual (Page 130)

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Use hyperlinks as navigational elements within your
presentation or use them to jump from your presentation to
the web.
About Hyperlinks
Hyperlinks are navigational elements that you can create to help you move through
a slideshow presentation or to jump to a page on the web. Hyperlinks can also
trigger certain actions, such as opening a preaddressed email message or another
Keynote presentation.
Hyperlinks can be especially useful in self-running presentations, such as those that
might run in a kiosk. For example, you might set up hyperlinks to lead viewers down
an information path in your presentation or to disclose information when the viewer
chooses to follow a link.
About Making an Object into a Hyperlink
You can turn text, images, and shapes into hyperlinks that perform any of several
actions when you click them during a presentation. When you make an object into
a hyperlink, it’s marked with a curved-arrow badge on the slide canvas; this badge
isn’t visible when viewing the presentation. But text that’s been made into an inline
hyperlink is underlined; the text underline is visible when viewing the presentation,
unless you choose to reformat the text without it.
The small blue arrow (visible only while you’re
editing a slide) means the item is a clickable
hyperlink.
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Using Hyperlinks in a Presentation