Using a multiple pass strategy, First pass, Second pass – Pitney Bowes MapMarker USA User Manual

Page 120: First pass second pass, Using a, Stra

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Using a Multiple Pass Strategy

MapMarker USA 25

120

User Guide

See

Match Settings Dialog on page 96

and related topics for descriptions of match modes, exact

match settings, and other constraints that affect the match rate and performance.

Using a Multiple Pass Strategy

The following scenario outlines a three-pass geocoding session based on the strategy of maximizing
the match rate. See

Maximizing the Match Rate on page 118

for an overview of that strategy. You

generally want to generate the highest match rate for a large database while minimizing false
positives. To achieve this, use a restrictive matching strategy in the first pass, then follow with an
interactive session to pick up additional matches, and finally, a third pass to ZIP Code centroids to
geocode any remaining records.

First Pass on page 120

Second Pass on page 120

Third Pass on page 121

One Pass Settings on page 121

First Pass

Geocode the table automatically with the settings that generate the highest match rate with the
fewest false positives:

Require exact match on House Number but do not require match on Street Name or ZIP Code.
(Although for a stricter matching first pass you could require exact match on street name and ZIP
Code.)

Do not accept first of multiple matches.

Do not fallback to ZIP Code centroid matching.

All records geocoded during this pass are exact or close matches that geocode to the street level.
Depending on the cleanliness of your data, the majority of your table is processed during this pass.
This pass generates the least number of false positive matches.

Second Pass

For this pass, geocode all unmatched rows interactively with the following settings:

Uncheck the settings for house number, street name, and ZIP Code.

Do not accept first of multiple matches.

Do not fallback to ZIP Code centroid matching.

Edit the input address where necessary to increase the likelihood of a match.

Each match in this pass is still at street level accuracy. Since you are in interactive mode, you control
every match, thus, minimizing the number of false positives.

You can also change the match settings, expand the Search, map the match candidates, and edit
the record to find additional matches.

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